What topics does this blog cover?

SEO insights, Generative Engine Optimization (GEO) marketing strategies, CRM, analytics, marketing operations, and growth marketing frameworks — written for operators running real growth programs across EU, US, and GCC markets.

How is GEO different from traditional SEO?

SEO optimizes for ranking in classic search results (links and snippets). GEO optimizes content so generative AI engines (ChatGPT, Perplexity, Gemini, Claude) cite your brand directly inside their answers. The two overlap but require different structuring, schema, and authority signals.

How often are new articles published?

New long-form playbooks are published roughly every 2–3 weeks. Each piece is built from real client engagements rather than generic recaps, so cadence prioritizes depth over volume.

Can I work with Sherif directly?

Yes — Sherif Adel Saleh takes on a small number of fractional CMO, SEO, and growth engagements each quarter. Use the contact page to request a discovery call.

Insights · Notes & playbooks

Notesongrowth,search,andmodernmarketing.

Frameworks, playbooks, and field notes from running marketing across EU, US, and GCC markets — written for operators, not for traffic.

This is where I publish the playbooks I actually run with clients — SEO insights grounded in technical audits, GEO marketing strategies for getting cited inside ChatGPT, Perplexity and Google AI Overviews, and growth marketing frameworks that turn dashboards into weekly P&L decisions.

Each piece blends one of the three lenses I use day-to-day: classic search and international SEO across EU, US and GCC markets; AI-search visibility (AEO / GEO / AIO); and the analytics-and-CRM stack that connects acquisition to revenue. Filter by category below or jump straight into a featured playbook.

Featured

SEO14 min read

2026 SEO Playbook: What Moves Rankings Now

Master 2026 SEO: Focus on intent, technical excellence, topical authority, and AI optimization for sustainable ranking growth.

Jan 12, 2026Read article

GEO15 min read

GEO vs SEO: How to Get Cited by ChatGPT, Gemini, and Perplexity

Generative Engine Optimization is not a replacement for SEO — it is the next layer. Here is how to make AI engines pick your brand as the source.

Feb 18, 2026

Conversion Optimization12 min read

High-Converting Landing Pages: A Framework Backed by Data

Most landing pages leak revenue. This framework — message match, trust stacking, friction removal, and disciplined testing — fixes the leaks.

Mar 7, 2026

Analytics14 min read

From Dashboards to Decisions: A Marketing Analytics Framework

Most marketing teams drown in data and starve for insight. Here is how to build an analytics stack that drives action, not just reports.

Apr 14, 2026

Content Strategy10 min read

Proving Content Marketing ROI to a Skeptical CFO

Stop defending content with traffic charts. Here is how to model, attribute, and present content ROI in language a CFO actually believes.

Apr 22, 2026

GTM Strategy16 min read

Scaling Marketing Across EU, US, and GCC Markets

Global expansion is not translation — it is a structural redesign of strategy, team, and stack. Lessons from running campaigns across three regions.

Mar 30, 2026

Analytics8 min read

From Dashboard to Decision: How I Run a Weekly Marketing P&L Review

Most marketing teams have dashboards. Few have decisions. Here is the 60-minute weekly ritual I use to turn GA4, HubSpot, and Stripe data into board-ready calls on budget, channels, and pipeline.

Apr 15, 2026

GEO17 min read

How to Be Cited by ChatGPT, Perplexity & Google AI Overviews in 2026

A practical playbook for becoming a cited source in generative answers — entity clarity, schema, prompt-fit content, and the citation surface that compounds.

May 5, 2026

SEO15 min read

E-E-A-T in 2026: The Trust Signals That Actually Rank

Experience, Expertise, Authoritativeness and Trust are not a checklist — they are a signal stack. Here is how to ship them so Google and AI engines both notice.

Apr 24, 2026

SEO14 min read

From Rankings to Revenue: The 2026 SEO Pipeline That Actually Funds Itself

Ranking is a vanity metric until you tie it to pipeline. Here is the funnel I run with B2B clients to make SEO a P&L line, not a cost centre.

Apr 12, 2026

GEO13 min read

The Schema Markup Stack That Wins AI Citations in 2026

Six schema types, ranked by how often they earn citations in ChatGPT, Perplexity and Google AI Overviews — with code examples you can ship today.

Mar 30, 2026

Analytics12 min read

How to Measure AIO & GEO Performance: The Three Metrics That Actually Matter

Rank trackers do not see generative answers. Here is the three-metric measurement system I use to prove GEO and AIO impact in board-grade reports.

Mar 18, 2026

GEO16 min read

What is Generative Engine Optimization (GEO)? The 2026 Definitive Guide

GEO is the discipline of getting cited by ChatGPT, Perplexity and Google AI Overviews. Here is what it is, how it differs from SEO, and the operating model that wins.

May 14, 2026

GEO15 min read

AI Search Optimization: The Complete 2026 Guide for B2B & SaaS

AI Search Optimization is the unified strategy for ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, Claude and Gemini. Here is the operating model that works across all of them.

May 13, 2026

GEO14 min read

LLM Optimization: How to Get Recommended by GPT, Claude & Gemini

LLM Optimization is the discipline of being named inside large language models. Training-data presence, entity disambiguation, schema and prompt-fit content — the full playbook.

May 12, 2026

GEO13 min read

Entity SEO: The Foundation of AI Search Visibility in 2026

Generative engines reason about entities, not keywords. Entity SEO is the work that makes a brand machine-recognizable across every AI engine.

May 11, 2026