The frameworks I use, written down.

Technical SEO, search intent, information architecture, internal linking, content, authority and analytics — the foundation for modern search visibility.

Answer Engine Optimization: question research, answer-first architecture, evidence, entities, structured data and measurement across answer surfaces.

The framework for generative search visibility: entities, citation-worthy content, structured data, prompt research and AI visibility measurement.

Account structure, creative testing cadence, and bidding logic from managed paid-media work across Google, Meta, and LinkedIn.

Turn marketing data into weekly decisions with dashboard architecture, attribution and executive review rhythms.