The frameworks I use, written down.

How to get cited by ChatGPT, Perplexity, and Google's AI Overviews. The exact framework I use on client sites — entity, schema, and answer formatting.

Account structure, creative testing cadence, and bidding logic from $5M+ in managed spend across Google, Meta, and LinkedIn.

Turn marketing data into weekly decisions. The dashboard architecture, attribution model, and review rhythm I deploy with execs.