Real engagements where I owned the outcome — not the slide. Each story follows: Problem → Signal → Decision → Execution → Results.
12 sites optimized with an SEO + AEO + GEO strategy — and made AI-search-ready across DACH, EU, USA and GCC.
100/100
Technical SEO Score
On 12+ enterprise properties
Top 10
Strategic Keywords
DACH, EU & global SAP/IT terms
AI-Ready
GEO Implementation
ChatGPT, Perplexity & AI Overviews
Rebuilt the paid funnel and closed the loop to HubSpot — every euro spent now ties to an MQL and a pipeline number.
Lower CAC
Efficient Media Buying
Continuous CPL reduction
Higher ROAS
Optimized Spend
Full-funnel tracking
+Quality MQLs
Lead Generation
Tighter ICP targeting
Turned a deep-tech AI firm's referral-only growth into a +250% organic engine with an SEO + AEO + GEO foundation.
+250%
Website Traffic
Driven by SEO + content engine
100/100
Google SEO Score
Technical excellence achieved
Clear ICP
Repositioning
Outcome-driven messaging
Broke the discount-cycle trap by switching to lifecycle, loyalty and warm-audience retargeting — repeat revenue compounded.
Loyal Base
Retention Lift
Lifecycle flows + loyalty
Brand Growth
Awareness Expansion
Social + influencer + paid
Higher LTV
Repeat Revenue
Personalized re-engagement
Hit $0.32 cost-per-install — the lowest in MENA & Africa — by bidding to in-app value, not vanity downloads.
$0.32
Cost Per Install
Lowest in MENA & Africa
Scaled UA
Install Volume
Sustainable cross-network growth
Quality Installs
Activation Lift
Event-optimized bidding
2× lead volume year over year with 0% increase in ad spend — the growth came from targeting, funnel repair and channel reallocation.
2×
Lead Volume YoY
Same twelve-month spend envelope
0%
Budget Increase
Growth funded by reallocation, not new spend
−50%
Effective Cost Per Lead
Direct consequence of doubling volume at flat spend
Rebuilt personas from behavioural data, mapped the real buying journey, and rewired messaging and lifecycle around it — total sales revenue doubled.
2×
Total Sales Revenue
Persona + journey work as the primary driver
+25%
Conversion Efficiency
B2B segments after persona rebuild
Aligned
Marketing · Sales · Product
One shared buyer definition
Methodology & verification
Client names are withheld under NDA, so the honest position is this: the percentages below are independently checkable by a prospective client during due diligence, not by an anonymous reader. Here is exactly where each number comes from and what is publicly verifiable today.
Where the numbers come from
How they are calculated
What is publicly verifiable now
On request in a live call I share screen-shared GA4, Search Console and ad-platform dashboards for the relevant engagement, plus client and managerial references. What I will not do is publish client names or raw revenue figures I do not have permission to publish.
Patterns from 14 client engagements (2022–2024), normalized to a 6-month index. Sourced from GA4, Search Console & HubSpot. Filter by industry to see realistic ranges.
The compounding curve across six months of work.
What changed
Traffic climbed from ~12K to ~52K monthly visits while conversions tracked alongside it — a 4× lift over six months, with both lines staying above the industry benchmark band from month 3 onward.
What happens once visitors arrive.
What changed
Conversion rate rose from 1.8% to 4.6% and CTR from 2.1% to 5.3% — both crossed the industry-median dashed line by month 2 and kept widening the gap.
Where the leads actually come from.
What changed
Organic search now drives 42% of leads — overtaking paid social (24%) and direct (18%). The mix shifted from paid-dependent to compounding owned channels.
Five technical pillars, audited and rebuilt.
What changed
Compare overlay — the After shape (accent) fully envelops the Before shape (muted), making the lift on each pillar visible at a glance.
Growth, leads and CAC across regions.
What changed
GCC led at +310% YoY, EU followed at +185%, and US grew steadily at +95% — a clear case for prioritising MENA-region expansion in the next cycle.
The aggregate proof behind every engagement on this page — what ten years of operating produces, in numbers.
Average Traffic Growth
Successful Campaigns
AI Search Visibility (90 days)
Average Conversion Lift
Average traffic growth
Peak conversion rate
Project success rate
Switch between views to explore real campaign metrics. Hover any data point for the exact number.
Six months of compounding growth across the funnel.
What changed
Traffic, conversions & CAC over time
Case studies · FAQ
Across 14 anonymised engagements: organic traffic up to +312%, customer acquisition cost down to −41%, and return on ad spend as high as 4.8×. Outcomes are tied to revenue and pipeline, not vanity metrics — every case study lists the Problem, Strategy, Execution and measured Result with the timeframe attached.
B2B SaaS, fintech, enterprise IT, AI / dev-tools, e-commerce, luxury and considered-purchase B2C — across regions including DACH, the wider EU, the United States, the GCC and MENA. Use the category filter at the top of the page to narrow by SEO & GEO, Growth & Leadership, Performance Media, B2B / B2C, Consumer & Lifestyle or Mobile & Apps.
Yes. Client names, exact revenue figures and proprietary funnel data are anonymised by default to honour NDAs. Industry, region, engagement scope, the strategic playbook and the relative-improvement metrics (percentages, multiples) are all preserved so the work is verifiable against the underlying methodology.
SEO is measured against organic sessions, qualified pipeline contribution, share-of-search and conversion-assisted revenue in GA4 + BigQuery. GEO (Generative Engine Optimization) is measured against citations and entity mentions in ChatGPT, Gemini, Perplexity and AI Overviews — tracked weekly via the GEO Monitor and reported with a baseline-to-current delta.
Yes. Start with a 20-minute Growth Call — no pitch. Bring one funnel screenshot or a single growth question; you'll leave with the one revenue lever I'd pull first. From there, the standard format is a monthly Fractional CMO retainer scoped to your stage and region.
Related · Case studies
Fractional CMO services & expertise
Six pillars: strategy, budget, team, pipeline, analytics, GTM.
MENA — SEO + GEO consulting
Bilingual search and B2B strategy across the GCC and Levant.
EU — Senior Digital Marketing Strategist
GDPR-native analytics across DACH, Benelux, Nordics, France.
Luxury brand marketing
Brand-equity-first growth for maisons and premium houses.
Sherif Adel Saleh — client testimonials
Verified LinkedIn recommendations and 360° reviews from EU, GCC, MENA & Egypt.
Common questions — Fractional CMO, SEO + GEO, EU/MENA
Every recurring question, answered in one place. No fluff.
Book a strategy call
20-minute call. One next-move recommendation. No pitch.