GEO & AEO Consultant + Fractional CMO helping B2B SaaS get cited by ChatGPT, Perplexity & Google AI Overviews.

    Definition

    What is Technical SEO?

    Technical SEO is the engineering discipline of making a website fully crawlable, renderable, indexable and citation-ready for both classic search engines (Google, Bing) and AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended, PerplexityBot). It covers Core Web Vitals, JavaScript rendering, JSON-LD schema, internal linking architecture, log-file analysis, indexation control, hreflang for international sites, and crawler access management in robots.txt.

    What's included

    Outcomes you walk away with.

    • Full technical audit: crawlability, renderability, indexation, schema, Core Web Vitals.
    • AI-crawler access policy: GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended, PerplexityBot.
    • Render-safe architecture for SPAs (SSR/SSG/prerender) so AI crawlers see real HTML.
    • Sitewide JSON-LD: Organization, WebSite, BreadcrumbList, Article, FAQPage, Service.
    • Core Web Vitals work: LCP < 2.5s, INP < 200ms, CLS < 0.1 on mobile.
    • Log-file analysis to confirm Googlebot and AI crawlers are reaching priority URLs.

    Process

    How the engagement runs.

    1. 01

      Audit & prioritize

      Crawl with Screaming Frog, render with Puppeteer, pull GSC + Bing Webmaster + log files. Score every issue by indexation, ranking and AI-citation impact, not just severity.

    2. 02

      Render & schema

      Confirm Googlebot and GPTBot see fully rendered HTML. Fix client-side rendering gaps with SSR/SSG/prerender. Deploy sitewide JSON-LD with stable @id graph references.

    3. 03

      Performance & crawl budget

      Hit Core Web Vitals targets, prune low-value URLs, fix internal linking, and tune robots.txt + sitemap.xml so crawl budget concentrates on revenue pages.

    4. 04

      AI crawler readiness

      Verify and document access for GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended and PerplexityBot. Monitor log files monthly to confirm AI crawlers are actually retrieving priority pages.

    FAQ

    Technical SEO — frequently asked.

    Technical SEO is the engineering discipline of making a website fully crawlable, renderable, indexable and citation-ready for search engines and AI crawlers. It covers Core Web Vitals, JavaScript rendering, JSON-LD schema, internal linking, indexation control, hreflang and crawler access — the load-bearing layer underneath content and link strategy.

    The major ones do. OpenAI's GPTBot and OAI-SearchBot, Anthropic's ClaudeBot, Google-Extended and PerplexityBot all honour robots.txt directives. Blocking them removes you from AI search visibility — most brands should explicitly allow them, and only block specific paths (admin, staging) where appropriate.

    Yes, but with a delay and a budget. Googlebot renders most JavaScript via the Web Rendering Service, but indexation can lag days or weeks behind crawl. AI crawlers (GPTBot, ClaudeBot) typically do NOT execute JavaScript — they only see the raw HTML response. SPAs without SSR/SSG/prerender are effectively invisible to most AI engines.

    Largest Contentful Paint (LCP) under 2.5 seconds, Interaction to Next Paint (INP) under 200 milliseconds, and Cumulative Layout Shift (CLS) under 0.1 — all measured on mobile at the 75th percentile of real users.

    JSON-LD schema turns prose into machine-parseable facts and Q&A pairs. AI search engines and LLMs preferentially cite sources that are unambiguously structured because the answers can be extracted with high confidence. Schema also reinforces entity relationships, which directly improves brand recognition across every major LLM.

    Let's talk

    Looking for a senior marketing operator who owns the number?

    20-minute intro call to see if a Fractional CMO engagement fits your roadmap, budget and timeline. CV, references and case studies shared on request.