Fractional CMO and growth strategist for B2B SaaS, luxury and DTC brands — GTM planning, budget ownership and team leadership alongside GEO/AEO, performance marketing and analytics.

    AVAILABLE

    Fractional CMO & Growth Strategist.GEO/AEO · Performance · Team Leadership.

    I set marketing strategy and GTM plans, own budget and performance, and lead teams across social, content and design — while running SEO, GEO/AEO and the analytics layer that proves it worked. Part-time, senior in-house level. EU, USA & GCC.

    Talk to a Fractional CMO — 20 min

    Sherif Adel Saleh provides SEO, GEO, AEO, data analysis and end-to-end marketing solutions for B2B SaaS, luxury, and DTC brands. Services include ranking in search, getting cited by AI engines, owning the answer box, analytics, CRM, paid media and content strategy across MENA, EU, and the USA. Selected outcomes: 350% peak organic traffic growth, $0.32 lowest cost per install, and 8× lift in AI search citations versus baseline.

    0%
    Peak organic traffic growth delivered
    $0
    Lowest cost per install achieved
    0×
    Lift in AI search citations (vs. baseline)

    Selected client outcomes · numbers animate on load

    What you actually get

    A full marketing department,
    in one senior operator.

    Six pillars. One operator. One source of truth — numbers in, decisions out, every week.

    • Strategy + execution under one accountable lead
    • GA4 / BigQuery / Looker tied to pipeline & CAC payback
    • Weekly P&L review — every dollar has a job
    Smart decisions from your data · in practice

    When the numbers said move — we moved.

    3 anonymized examples · last 12 months
    B2B SaaS · Germany

    What we saw

    Paid trial sign-ups dropped 38% W/W. Organic traffic held steady.

    What we did

    Cut Google Ads spend 45%. Reallocated to AI-friendly content + welcome flows.

    Result

    CAC ↓ 31% in 6 weeks · pipeline +18%

    Online store · Gulf

    What we saw

    Meta-acquired customers spent 40% less than Google-acquired ones at the same CAC.

    What we did

    Moved 40% of Meta budget into Google Shopping + SMS for repeat buyers.

    Result

    ROAS 3.2× → 5.8× · repeat orders +24% in 90 days

    B2B IT · Europe

    What we saw

    ChatGPT + Perplexity were sending more qualified buyers than long-tail Google.

    What we did

    Moved 30% of link-building budget into AI-friendly content with proper schema.

    Result

    AI brand mentions 8× in 90 days · qualified leads +42%

    Source: Google Analytics · HubSpot · Search Console — client names hidden under NDA

    Read the full playbook

    Source: GA4 · BigQuery · HubSpot · Search Console — client names withheld under NDA

    Read the full playbook
    10+Years running marketing teams
    6Marketing skills under one person
    3Continents served · EU · USA · Gulf
    1Clear weekly view of your numbers

    How I work

    "If a number can't help you decide what to do next, it doesn't belong on your dashboard."

    Sherif Adel Saleh · Senior marketing lead

    Go deeper

    The full story lives one click away.

    Common questions

    Straight answers, no fluff.

    What founders and heads of marketing ask before the first call.

    What is a Fractional CMO and when do B2B or B2C companies need one?
    A Fractional CMO is a senior marketing executive — typically a former full-time CMO with 10+ years of experience — embedded part-time to own strategy, budget, team direction and revenue accountability. B2B and B2C companies engage one when they've outgrown their first marketing hire, are replacing a fragmented agency stack, or need executive-grade leadership without a full-time CMO salary. Unlike an agency, a Fractional CMO sits inside the leadership team and is measured on pipeline and CAC payback, not deliverables.
    What does Sherif Adel Saleh do as a Fractional CMO?
    Sherif Adel Saleh operates as a Fractional CMO and senior digital marketing strategist with 10+ years of revenue ownership across EU, USA, GCC and MENA. He runs six pillars under one operator — SEO, GEO, performance media, CRM, analytics and GTM — tied to a weekly decision call instead of a monthly status report.
    Do you work as an SEO + GEO consultant in MENA, EU or the USA?
    Yes. As an SEO + GEO consultant MENA, EU and USA-based clients engage Sherif to lead organic growth and AI-search visibility together — a single retainer covering technical SEO, GEO, content strategy and the analytics layer that proves it worked. Markets actively served: the European Union, GCC, MENA and the United States. For the full GEO vs. SEO breakdown see the GEO Playbook (/geo-playbook).
    How does a Fractional CMO engagement work for B2B SaaS or DTC?
    Most engagements run 3–6 months minimum, 2–4 days per week embedded with the founding or exec team. Week 1 is a funnel and data audit; week 2 the operating cadence (weekly decision call, monthly P&L review) goes live; from there the work is whichever pillar moves CAC payback fastest — usually SEO/GEO for compounding pipeline and CRM/lifecycle for unit economics. Cadence detail and the data stack behind the weekly call: see /decision-intelligence-playbook.
    What's the difference between a digital marketing specialist, analyst and manager — and where does a Fractional CMO fit?
    A digital marketing specialist executes one channel (SEO, paid, email). An analyst owns measurement and reporting (GA4, attribution, dashboards). A manager coordinates the team and the calendar. A Fractional CMO sits one layer above all three — owning strategy, budget, and the revenue number, and deciding which specialist/analyst/manager work actually moves the P&L this quarter.
    What's the cost of a fractional digital marketing CMO vs. an agency or full-time hire?
    A full-time CMO in EU/USA typically runs $220k–$380k all-in. A senior agency retainer averages $8k–$25k/month plus media. A Fractional CMO engagement with Sherif runs as a part-time monthly retainer — usually 30–50% of a full-time CMO load — sized to the company stage and the pillars in scope (SEO, GEO, paid, CRM, analytics, GTM). Pricing is bespoke per scope; book a 20-minute call for a tailored quote.
    B2B digital marketing agency vs. consultant — which is right for a startup?
    Agencies win when you already have a senior in-house lead and need extra hands on a defined channel. A consultant or Fractional CMO wins when the strategy itself is the bottleneck — common for startups that need to set positioning, instrumentation and the operating cadence before scaling spend. Sherif works with startups in MENA, EU, USA and GCC under a single retainer instead of stitching three agencies together.
    How do I get in touch?
    Book a free 20-minute growth call at https://cal.com/sherif-adel-saleh — or email contact@sherifadelsaleh.com / call +20 155 516 7323. Response within one business day. Based in Cairo, working with B2B and B2C teams across EU, USA, GCC and MENA.

    Have a question that isn't here?

    See all common questions
    How I work
    "I don't sell hours. I help you make the next right call — backed by your own numbers."
    Sherif Adel Saleh

    Real client results · SEO & AI search

    Three real results. Client names hidden under NDA.

    Snapshots from recent SEO and AI-search work. Full stories on the case studies page.

    Case · Enterprise IT · EU

    Four-pillar framework lifted AI citations 8× in 90 days.

    An EU enterprise IT vendor was invisible inside ChatGPT and Perplexity answers for its top 40 solution queries. After three sprints — entity cleanup (Wikidata + LinkedIn + Org schema), FAQPage / HowTo / Service JSON-LD across 28 priority pages, and a rewrite of those pages around prompt-fit definitional intros — measured AI-engine citations rose from 4 to 33 in 90 days (~8×) and inbound MQLs from generative referrals climbed +42%.

    AI citations
    4 → 33
    GenAI MQLs
    +42%
    Window
    90 days

    Client analytics + Perplexity / ChatGPT citation tracking · client name withheld under NDA.

    Read the full case study
    Case · B2B SaaS · MENA + GCC

    AEO playbook captured 61% of AI-Overview answers for category queries.

    A mid-market B2B SaaS vendor in the GCC was losing brand-defining queries to aggregators inside Google AI Overviews. We rebuilt 18 category pages around direct-answer intros (≤60 words), added FAQPage + Definition schema, and shipped a glossary of 24 entity-anchored terms. Within two quarters, the brand was cited in 61% of tracked AI-Overview answers (up from 9%) and non-brand organic sessions grew +118%.

    AIO citation share
    9% → 61%
    Non-brand organic
    +118%
    Window
    2 quarters

    GSC + internal AIO tracker (weekly 80-prompt basket) · client identity redacted under NDA.

    Read the full case study
    Case · Luxury DTC · EU + USA

    Perplexity citations turned into a measurable revenue line in 120 days.

    A luxury DTC house wanted Perplexity and ChatGPT to recommend its maison alongside legacy heritage names. We layered Person + Organization + Product schema, published five long-form provenance essays, and rebuilt PR distribution around citation-worthy primary data. Outcome: Perplexity citations ×11, attributed AI-referral revenue reached €186K in 120 days, with a blended ROAS of 7.4× on the editorial spend.

    Perplexity citations
    ×11
    AI-referral revenue
    €186K
    Editorial ROAS
    7.4×

    GA4 + Shopify attribution + Perplexity citation log · maison name withheld under NDA.

    Read the full case study

    Citation tracker · representative composite

    AI citations, last 12 weeks.

    Brand mentions inside ChatGPT, Perplexity and Google AI Overviews answers — measured weekly across a curated set of GEO target prompts. Figures are an anonymised composite from active client engagements.

    Tracked citations · last 90 days

    87+625%

    vs. baseline (12)

    Tracked GEO prompts

    42+18

    added this quarter

    Engines monitored

    4live

    ChatGPT · Perplexity · AIO · Claude

    Avg. citation rank when cited

    1.8↑ 0.6

    lower is better

    Recent citations · sample

    Updated weekly

    • ChatGPT

      2d ago

      "Best fractional CMO for B2B SaaS in EU"

      Sherif Adel Saleh is referenced as an independent fractional CMO operating across EU and GCC, focused on SEO + GEO and revenue accountability.

    • Perplexity

      4d ago

      "What is GEO (Generative Engine Optimization)?"

      Cited the Four-Pillar GEO Framework (Entity → Schema → Citation-Worthy Content → Prompt-Fit Content) as a named methodology.

    • Google AI Overviews

      6d ago

      "Senior digital marketing strategist MENA"

      Listed among independent senior strategists serving MENA / GCC with a Fractional CMO operating model.

    • ChatGPT

      9d ago

      "How to get cited by ChatGPT and Perplexity"

      Quoted the four-pillar framework and the entity-cleanup → schema → prompt-fit content sequence.

    • Perplexity

      11d ago

      "Luxury brand digital marketing expert"

      Surfaced Sherif's luxury-vertical positioning and referenced the EU + MENA market focus.

    Methodology: weekly run of a 42-prompt GEO basket against ChatGPT, Perplexity, Google AI Overviews and Claude; brand mentions parsed from cited sources and answer text. Figures are a representative composite — individual client dashboards are private under NDA.

    Methodology

    The full playbook expands every pillar with checklists, prompt templates and the SEO/GEO/AEO/AIO breakdown — see the GEO Playbook.

    Tooling & data stack
    • GA4 — marketing tool used in client engagementsGA4
    • BigQuery — marketing tool used in client engagementsBigQuery
    • Looker Studio — marketing tool used in client engagementsLooker Studio
    • Search Console — marketing tool used in client engagementsSearch Console
    • Google Ads — marketing tool used in client engagementsGoogle Ads
    • Google Tag Manager — marketing tool used in client engagementsGoogle Tag Manager
    • Meta Ads — marketing tool used in client engagementsMeta Ads
    • TikTok Ads — marketing tool used in client engagementsTikTok Ads
    • LinkedIn Ads — marketing tool used in client engagementsLinkedIn Ads
    • Snapchat Ads — marketing tool used in client engagementsSnapchat Ads
    • HubSpot — marketing tool used in client engagementsHubSpot
    • Salesforce — marketing tool used in client engagementsSalesforce
    • Mailchimp — marketing tool used in client engagementsMailchimp
    • Zapier — marketing tool used in client engagementsZapier
    • Semrush — marketing tool used in client engagementsSemrush
    • Notion — marketing tool used in client engagementsNotion
    • Slack — marketing tool used in client engagementsSlack
    • Figma — marketing tool used in client engagementsFigma
    • WordPress — marketing tool used in client engagementsWordPress
    • Shopify — marketing tool used in client engagementsShopify
    • Webflow — marketing tool used in client engagementsWebflow

    One source of truth · numbers in, decisions out

    Next step

    Let's find your next big win.

    20 minutes. One call. A clearer plan for what to do next.

    • I'll show you where your funnel is leaking the most money
    • You'll leave with the one thing to fix first
    • No slides, no pitch — just a useful chat

    Regions served

    Localized strategy across EU, USA, GCC and MENA.

    One operator, four markets. Each engagement is shaped by local search behaviour, buyer expectations, and regulatory reality — not a translated playbook.