Sherif Adel Saleh — Achievements & Certifications in SEO, GEO & AI Search
Receipts,notslogans.
Proven results across paid, organic, AI search and reporting — backed by industry-leading certifications.
Key achievements.
Real, measurable outcomes delivered across media, SEO, mentorship, and brand growth.
Media Buying
Run the campaign simulator$0.32 Cost Per App Install
Achieved the lowest cost per install for a finance app across MENA and Africa in 2021 through advanced audience targeting and creative testing.
Recommended nextModel your CPI in the simulator75% Conversion Rate Lift
Increased the conversion rate to 75% within 6 months while maintaining the same media budget through systematic optimization.
Recommended nextSee the paid-media expertise2× Lead Generation YoY
Doubled the volume of qualified leads year-over-year on the same advertising budget through campaign restructuring and audience refinement.
Recommended nextSee the lead-gen case study+14 SEMrush Authority Score
Increased domain authority score by 14 points in a single month through strategic link building, content marketing, and digital PR.
Recommended nextSee the SEO expertiseAdvanced SEO + AEO + GEO Search Strategy
Executed advanced search strategies combining SEO, AEO, and GEO — improving keyword rankings, capturing featured snippets, and positioning content for AI-generated discovery across Google Search, Google AI Overviews, ChatGPT, and Perplexity.
Recommended nextRead the GEO playbook+100% Regional Traffic Growth
Doubled website traffic in a targeted region by combining keyword strategy, localized content, and technical SEO improvements.
Recommended nextSee regional SEO workFirst-Page Rankings × 10 Keywords
Successfully ranked 10 different keywords on the first page of Google search results across 5 different websites.
Recommended nextSee the SEO case studiesSearch Engine & AI Search Rankings
Read the GEO playbook8× AI Search Visibility in 90 Days
Multiplied citations in ChatGPT, Perplexity and Google AI Overviews 8× by deploying a GEO framework — schema, entity optimization, and citation-friendly content blocks across 12+ properties.
Recommended nextRead the GEO playbook+18 Positions Average on 50+ Priority Keywords
Lifted rankings by an average of 18 positions across 50+ commercial-intent keywords in 6 months through technical SEO, topic clusters, and internal linking architecture.
Recommended nextSee the ranking case studyBranded Answers in Google AI Overviews
Captured Evolvice as the cited answer in Google AI Overviews for high-intent SAP and IT consulting queries — turning generative search into a top-of-funnel lead source.
Recommended nextRead the GEO vs SEO guideTop 10 Rankings Across DACH, EU & GCC
Secured top-10 Google rankings on strategic SAP and custom-software keywords across multiple regions, opening enterprise pipeline in 3 markets simultaneously.
Recommended nextSee EU & DACH coverageData Analytics & Decision-Making
Read the decision-intelligence playbook20+ Executive Dashboards Tracking $5M+ Spend
Designed and shipped 20+ executive dashboards in GA4, BigQuery and Looker Studio that gave leadership a single source of truth for $5M+ in marketing investment across regions.
Recommended nextRead the decision-intelligence playbookWeekly Budget Reallocation → +35% Efficiency
Replaced quarterly gut-feel budgeting with a weekly ROAS-based reallocation cadence backed by attribution data — improved blended marketing efficiency by 35%.
Recommended nextTry the budget simulatorLTV Models That Informed Pricing — 2.5× LTV
Built cohort and LTV models in BigQuery that surfaced under-priced segments. The resulting pricing recommendations, adopted by leadership, lifted customer LTV by 2.5×.
Recommended nextSee the LTV approachRICE Prioritization Adopted Company-Wide
Introduced RICE/ICE prioritization frameworks for marketing bets — adopted by leadership for quarterly planning, eliminating 'whose voice is loudest' decisions on roadmap.
Recommended nextSee the prioritization frameworkLecturing & Mentorship
Read the operator storyLecturer at Shmsiaa Space
Helped 10 students develop themselves and start their careers in the business and digital marketing field as a workplace lecturer.
Recommended nextRead the operator storyCustomer Experience & Loyalty
See the leadership engagementCustomer Journey & Loyalty Program
Designed customer journeys and detailed buyer personas to improve customer retention and deliver tailored products, offers, and messaging.
Recommended nextSee the leadership serviceBrand Awareness & Sales
See real brand-growth case studies+100% Sales Growth
Built and executed a strategy that doubled sales numbers while significantly increasing brand awareness across target segments.
Recommended nextSee the brand-growth case studyThe formal foundation.
50+ certifications from Google, HubSpot, Meta, IE Business School, UC Davis, MIT and more — the credentials behind ten years of work.
Achievements · FAQ
What people ask about these results.
Across 10+ years of operator work: 8× AI-search visibility for B2B SaaS clients, +250% organic traffic, $0.32 cost-per-install setting a MENA benchmark, 3-market simultaneous GTM launches across EU / USA / GCC, and consistent +30–50% pipeline contribution from organic and AI-search channels alone.
Every metric is sourced from the client's own GA4, BigQuery, HubSpot or Salesforce instance — never from third-party estimators. Improvements are reported as relative deltas (percentages, multiples) against an explicit baseline window so the work is verifiable against the underlying methodology, even when the absolute revenue figures are anonymised under NDA.
Eight pillar categories: Media Buying, SEO, AI-Search Visibility (GEO / AEO), Data Analytics, Mentorship & Team Building, Customer Experience, Brand Growth and Lifecycle / CRM. Each category links through to specific case studies on the /case-studies page where the full Problem → Strategy → Execution → Result is documented.
Both. Where a metric was delivered as part of a client's in-house team or alongside specialist agencies, the operator role (strategy ownership, decision cadence, analytics layer) is described explicitly. Where the work was solo end-to-end, that's also stated. Honest attribution is part of the page's design.
Yes — the /case-studies page documents the engagements behind every headline metric on this page, with the full Problem → Data signal → Decision → Execution → Results structure. Use the category filter on /case-studies to jump straight to the discipline you care about.
Related · Case studies