About Sherif Adel Saleh — Senior Digital Marketing Strategist & Fractional CMO
About · The operator
A senior strategistwho owns the number,not just the slide.
I'm Sherif. For 10+ years, CEOs have called me when marketing has to start producing revenue, not activity.
I set the GTM plan, supervise the specialists who execute it — social, content, design — and carry the number: SEO, GEO, paid, CRM and analytics under one P&L.
Currently
Cairo · Remote
Operator
Ten years.
One operating system.
Five industries, three continents, 50+ campaigns — one P&L, one weekly report.
Ownership
What I take responsibility for.
Strategy
GTM, positioning, channel mix
Budget
Marketing P&L and ROAS
Team
Supervising social, content & design specialists — briefs, standards, mentoring
Reporting
Pipeline, CAC and revenue dashboards for the C-suite
The arc
Doer to
decision-maker.
"Fractional CMO" isn't a title I adopted — it's where a decade of progression landed: individual contributor, then team lead, then strategist setting GTM for a team I supervise.
Individual contributor
Social, content, community, paid and reporting — executed personally across F&B, medical and deep-tech. Learned every lever by pulling it myself: ~200% YoY audience growth, then a 250% organic traffic lift and a 100/100 technical SEO score.
Team lead
Started owning people, not just channels. Managed and mentored a cross-functional marketing team across social, content and SEO, and directed a full website migration and redesign with design, dev and content under one plan.
Strategist
Own marketing strategy and GTM planning while directly supervising specialists in social media, content writing and design. Set the audit cadence, keyword priorities and the GA4 / GTM / Looker measurement standard executives use for revenue decisions.
Fractional CMO
Independently carry the marketing number for B2B SaaS, luxury and enterprise clients across MENA, EU and the USA — setting the plan, directing in-house teams and agencies, and reporting pipeline to founders and boards.
Journey
From local
to global.
Five chapters. Five industries. Three continents. Each role compounded the playbook — scroll to follow the storyline.
- 2022 — NowGermany · RemoteChapter 05
Senior Digital Marketing Specialist
B2B B2C · IT Consulting
Owning global SEO, GEO, paid media and CRM across DACH, EU, USA & GCC. Aligning marketing with sales for enterprise pipeline and shipping AI-search-ready content systems built to be cited, not just indexed.
- Built the GEO/AEO playbook that gets pages cited inside ChatGPT, Perplexity & Google AI Overviews
- Rebuilt the demand engine: SEO + paid + CRM under one weekly revenue report
- Scaled qualified pipeline across 4 regions with one operator, no agency overhead
- 2021 — 2022Dubai, UAEChapter 04
Senior Digital Marketing Specialist
Data & Analytics Services
Led a website redesign and search overhaul for a regional data & analytics firm. Mentored the digital team and ran multi-site SEO, keyword strategy and authority building across the GCC.
- Replatformed the corporate site — Core Web Vitals into the green, organic traffic compounded
- Built a multi-site SEO architecture across GCC markets
- Mentored an in-house team to own analytics & reporting end-to-end
- 2020 — 2021Giza, EgyptChapter 03
Digital Marketing Specialist
Deep-Tech AI · Operations Research
Took a deep-tech AI firm from referral-only growth to a structured organic engine. Owned Google, Meta and LinkedIn paid media for B2B and B2C with full-funnel performance reporting.
- Moved a referral-only business onto a structured organic + paid pipeline
- Stood up full-funnel reporting from ad click to closed deal
- Ran B2B and B2C paid in parallel with disciplined CAC targets
- 2018 — 2020Cairo, EgyptChapter 02
Digital Marketing Specialist
Food & Beverage
Built marketing strategies tied to revenue targets for F&B brands. Managed multi-platform content, social and campaign performance reporting against KPIs.
- Tied every campaign to a revenue KPI, not a vanity metric
- Owned content, social and paid for multiple F&B brands in parallel
- Built the weekly performance ritual the leadership team still uses
- 2016 — 2018Suez, EgyptChapter 01
Social Media Specialist
F&B · Medical · Cosmetics · Fitness
Executed social campaigns across multiple verticals. Owned community, competitor intelligence and brand awareness initiatives that grew engaged audiences.
- Grew engaged communities across 4 different verticals
- Ran competitor intelligence that reshaped each brand's positioning
- Learned the craft hands-on — copy, design briefs, community, reporting
How I think
Six rules
I run by.
Tools change every quarter. Operating principles don't. These are the ones I defend in any boardroom.
Own the number, not the slide.
I report on pipeline and revenue, not impressions. If a tactic can't be tied to a euro, it doesn't ship.
One operator, one P&L.
SEO, GEO, paid, CRM and analytics under a single accountability. No agency hand-offs, no finger-pointing.
Compounding > campaigns.
I build assets that keep producing after the quarter ends — schema, content systems, lifecycle flows, dashboards.
Decisions, not dashboards.
Every report ends with what we're changing next week. Data that doesn't move a decision is overhead.
Strategy at the whiteboard, debugging at 1am.
I'll defend a forecast in the boardroom and fix a broken Schema.org block the same night. Both are the job.
Tools are commodity.
The stack only matters once the motion is right. See the full toolkit on the Expertise page.
What clients say.
A few representative voices — verified LinkedIn recommendations, anonymized 360° reviews and direct client feedback.
"Sherif's deep understanding of digital marketing strategies, coupled with his technical fluency, makes him a rare and valuable partner."
Wessam Mohsen
Senior WordPress Developer · Evolvice GmbH
"He led the social, content and design side of the team without micromanaging any of it — clear priorities, honest feedback, and a strategy everyone could actually execute against."
Marketing team member
360° review · Evolvice GmbH
"Inside one quarter he had rebuilt our ICP, repositioned the product, and shipped a launch motion that doubled qualified pipeline."
Founder & CEO
B2B B2C · Series A
Reach me
Three ways in.
About · FAQ
What people ask about working with me.
Sherif Adel Saleh is a Senior Digital Marketing Strategist and Fractional CMO based in Cairo, Egypt, with 10+ years of revenue ownership across the European Union, United States, GCC and MENA. He runs SEO, Generative Engine Optimization (GEO), performance media, CRM, analytics and go-to-market under one operator — accountable to pipeline and revenue, not channel deliverables.
A Fractional CMO owns the marketing P&L on a part-time basis — typically 30–50% of a full-time CMO load. The work covers four blocks: strategy and budget, team direction (in-house plus agencies), pipeline ownership and weekly decision cadence, and the analytics/CRM stack the rest of the company depends on. It's the senior accountability of a CMO without the full-time hire.
Active engagements span B2B SaaS, fintech, enterprise IT, luxury, retail, marketplaces and considered-purchase B2C. Geographic coverage: the European Union (DACH, Benelux, Nordics, France), the United States (East and West Coast), the GCC (UAE, Saudi Arabia, Qatar, Kuwait) and the wider MENA region — bilingual EN/AR.
Yes. He owns marketing strategy and GTM planning at Evolvice GmbH while directly supervising a team across social media, content writing and design, and previously managed and mentored a cross-functional marketing team at Corporatica. In fractional CMO engagements he directs in-house teams and agency partners and reports pipeline to founders and boards. Full detail on the Leadership & Team Growth page.
10+ years of operator experience across in-house, agency and Fractional CMO engagements — starting in social and content for F&B brands in 2016 and progressing through Senior Digital Marketing Strategist roles to current Fractional CMO retainers across EU, USA and GCC.
Engagements start with a 20-minute Growth Call (free, no pitch) to map the biggest revenue leak in your current funnel. From there, the standard format is a monthly Fractional CMO retainer scoped to your stage and region. One-off audits (SEO, GEO, analytics, CRM) are available when a full retainer isn't the right fit.
Related · Case studies
See this approach in real engagements.
Where I work
Operating across EU, USA, GCC and MENA.
A decade of cross-border engagements — bilingual EN/AR, GDPR-aware, pipeline-first. Pick the region closest to your buyer.
Continue exploring · Bio
Now you know who. Want to see the what — and the how?
HubSpot
Salesforce
GA4
BigQuery
Looker
Search Console
Same stack, owned end-to-end — strategy, instrumentation & weekly decisions