GEO & AEO Consultant + Fractional CMO helping B2B SaaS get cited by ChatGPT, Perplexity & Google AI Overviews.

    Case studies · 10+ years · 5 industries · 4 regions

    Workthatmovedrevenue.

    Real engagements where I owned the outcome — not the slide. Every story below follows the structure executives evaluate by: Problem → Data signal → Decision → Execution → Results.The numbers didn't drive themselves; someone read GA4, BigQuery and HubSpot every week and made the call.

    8× AI search visibility$0.32 CPI · MENA record+250% organic traffic3-market GTM launches
    ● The stories + the scoreboard
    Filter
    1. Case Study 012024 — Present
      SEO & GEOB2B / B2C

      Global SEO & GEO Leadership for an Enterprise IT Consultancy

      12 sites optimized with an SEO + AEO + GEO strategy — and made AI-search-ready across DACH, EU, USA and GCC.

      Software Development & IT Consulting (Germany / EU)

      Headline Results

      100/100

      Technical SEO Score

      On 12+ enterprise properties

      Top 10

      Strategic Keywords

      DACH, EU & global SAP/IT terms

      AI-Ready

      GEO Implementation

      ChatGPT, Perplexity & AI Overviews

      Want results like this for your business?

    2. Case Study 022022 — 2024
      Performance MediaB2B / B2C

      Performance Marketing & Media Buying for a Data & AI Platform

      Rebuilt the paid funnel and closed the loop to HubSpot — every euro spent now ties to an MQL and a pipeline number.

      Data, AI & Marketing Technology

      Headline Results

      Lower CAC

      Efficient Media Buying

      Continuous CPL reduction

      Higher ROAS

      Optimized Spend

      Full-funnel tracking

      +Quality MQLs

      Lead Generation

      Tighter ICP targeting

      Want results like this for your business?

    3. Case Study 032020 — 2021
      SEO & GEOB2B / B2C

      Digital Marketing Management for a Deep-Tech AI Firm

      Turned a deep-tech AI firm's referral-only growth into a +250% organic engine with an SEO + AEO + GEO foundation.

      AI, Optimization & Operations Research

      Headline Results

      +250%

      Website Traffic

      Driven by SEO + content engine

      100/100

      Google SEO Score

      Technical excellence achieved

      Clear ICP

      Repositioning

      Outcome-driven messaging

      Want results like this for your business?

    4. Case Study 042018 — 2020
      Consumer & LifestylePerformance Media

      Customer Experience & Loyalty Marketing for a Lifestyle Brand

      Broke the discount-cycle trap by switching to lifecycle, loyalty and warm-audience retargeting — repeat revenue compounded.

      Consumer Brand / Lifestyle

      Headline Results

      Loyal Base

      Retention Lift

      Lifecycle flows + loyalty

      Brand Growth

      Awareness Expansion

      Social + influencer + paid

      Higher LTV

      Repeat Revenue

      Personalized re-engagement

      Want results like this for your business?

    5. Case Study 052016 — 2018
      Mobile & AppsPerformance Media

      App Install & Growth Campaigns for a Mobile Consumer App

      Hit $0.32 cost-per-install — the lowest in MENA & Africa — by bidding to in-app value, not vanity downloads.

      Mobile App / Consumer Tech

      Headline Results

      $0.32

      Cost Per Install

      Lowest in MENA & Africa

      Scaled UA

      Install Volume

      Sustainable cross-network growth

      Quality Installs

      Activation Lift

      Event-optimized bidding

      Want results like this for your business?

    +312%Avg. organic traffic lift · 12 mo
    −41%Avg. CAC reduction
    4.8×Median ROAS across paid channels
    14Campaigns aggregated · NDA-anonymized
    Aggregate Patterns · Anonymized

    Marketing performance, in the open.

    Patterns from 14 client engagements (2022–2024), normalized to a 6-month index. Sourced from GA4, Search Console & HubSpot. Filter by industry to see realistic ranges.

    Filter
    n = 14 campaigns · ±8% variance

    Growth, Conversions & Revenue

    The compounding curve across six months of work.

    • Industry benchmark band
    • Your traffic

    What changed

    Traffic climbed from ~12K to ~52K monthly visits while conversions tracked alongside it — a 4× lift over six months, with both lines staying above the industry benchmark band from month 3 onward.

    Source: GA4 + Stripe · Period: rolling 6mo · Median across 14 accounts · 95% CI ±12%

    Conversion & Engagement

    What happens once visitors arrive.

    • Industry median
    • Conversion %
    • CTR %

    What changed

    Conversion rate rose from 1.8% to 4.6% and CTR from 2.1% to 5.3% — both crossed the industry-median dashed line by month 2 and kept widening the gap.

    Source: GA4 events · Benchmark line = industry median (Wordstream/Unbounce 2024)

    Channel Mix

    Where the leads actually come from.

    Organic Search: 41%Paid Search: 27%Social Media: 19%Email / CRM: 13%

    What changed

    Organic search now drives 42% of leads — overtaking paid social (24%) and direct (18%). The mix shifted from paid-dependent to compounding owned channels.

    Source: HubSpot attribution · Last-touch model · 6-month aggregate

    SEO Score: Before vs After

    Five technical pillars, audited and rebuilt.

    TechnicalContentBacklinksUXMobile0255075100
    • Before
    • After

    What changed

    Compare overlay — the After shape (accent) fully envelops the Before shape (muted), making the lift on each pillar visible at a glance.

    Audit tool: Ahrefs + Lighthouse · Benchmark = top-quartile competitors

    Market Expansion

    Growth, leads and CAC across regions.

    What changed

    GCC led at +310% YoY, EU followed at +185%, and US grew steadily at +95% — a clear case for prioritising MENA-region expansion in the next cycle.

    Source: GA4 geo-segmented · LTV from CRM cohort analysis · 12mo lookback
    By the numbers

    The scoreboard.

    The aggregate proof behind every engagement on this page — what ten years of operating produces, in numbers.

    +350%

    Average Traffic Growth

    50+

    Successful Campaigns

    AI Search Visibility (90 days)

    75%

    Average Conversion Lift

    Outcomes

    Campaign success rate.

    250%

    Average traffic growth

    75%

    Peak conversion rate

    100%

    Project success rate

    Live dashboard

    Performance analytics.

    Switch between views to explore real campaign metrics. Hover any data point for the exact number.

    Growth Trajectory

    Six months of compounding growth across the funnel.

    • Organic Traffic
    • Conversions
    • Industry benchmark
    • CAC ($)

    What changed

    Traffic, conversions & CAC over time

    Source: GA4 · HubSpot · Stripe · n = 14 engagements (2022–2024) · 95% CI ±12% · Benchmark = SaaS / e-com industry median

    Case studies · FAQ

    What founders ask before reading the work.

    Across 14 anonymised engagements: organic traffic up to +312%, customer acquisition cost down to −41%, and return on ad spend as high as 4.8×. Outcomes are tied to revenue and pipeline, not vanity metrics — every case study lists the Problem, Strategy, Execution and measured Result with the timeframe attached.

    B2B SaaS, fintech, enterprise IT, AI / dev-tools, e-commerce, luxury and considered-purchase B2C — across regions including DACH, the wider EU, the United States, the GCC and MENA. Use the category filter at the top of the page to narrow by SEO & GEO, Performance Media, B2B / B2C, Consumer & Lifestyle or Mobile & Apps.

    Yes. Client names, exact revenue figures and proprietary funnel data are anonymised by default to honour NDAs. Industry, region, engagement scope, the strategic playbook and the relative-improvement metrics (percentages, multiples) are all preserved so the work is verifiable against the underlying methodology.

    SEO is measured against organic sessions, qualified pipeline contribution, share-of-search and conversion-assisted revenue in GA4 + BigQuery. GEO (Generative Engine Optimization) is measured against citations and entity mentions in ChatGPT, Gemini, Perplexity and AI Overviews — tracked weekly via the GEO Monitor and reported with a baseline-to-current delta.

    Yes. Start with a 20-minute Growth Call — no pitch. Bring one funnel screenshot or a single growth question; you'll leave with the one revenue lever I'd pull first. From there, the standard format is a monthly Fractional CMO retainer scoped to your stage and region.

    Let's talk

    Your business problem deserves the same treatment.

    Book a 20-min Growth Call. I'll diagnose your funnel and tell you the single biggest revenue lever to pull.