Fractional CMO & Senior Digital Marketing Strategist

    Paris · Île-de-France

    Fractional CMO for Paris luxury & SaaS.

    Senior marketing leadership for Paris-headquartered luxury maisons, hospitality groups, B2B SaaS and DTC challengers — bilingual EN/FR content, CNIL-aware analytics and weekly decision cadence.

    • Fractional CMO Paris
    • Luxury marketing Paris
    • B2B SaaS SEO France
    • CNIL analytics France

    Positioning · Paris

    What you get with a Paris engagement.

    • Operator track record across Paris luxury, hospitality, B2B SaaS and DTC — discreet measurement for high-equity brands.
    • CNIL + EU consent-mode 2.0 baked into the analytics layer.
    • Bilingual EN / FR briefs and content with native-FR production where the buyer expects it.
    • Weekly cadence in CET with on-site sessions in Paris quarterly.

    Contact · FR

    Same Name, Phone & Email — across every market.

    Case study · Paris

    Luxury maison · Paris

    H1 – H2 2024

    Luxury / Hospitality

    Challenge

    Performance KPIs were eroding brand equity — and the maison had no measurement framework that respected discretion.

    Approach

    • Brand-health and pipeline KPIs designed alongside, not against, each other.
    • CNIL + EU consent-mode 2.0 analytics layer rebuilt for discretion.
    • Bilingual EN/FR content production with native-FR editorial oversight.
    • Quarterly on-site sessions in Paris with the maison's Brand + Digital exec.

    Results

    Qualified clienteling enquiries
    +92%Qualified clienteling enquiries
    Brand-health composite score
    +38%Brand-health composite score
    Discount-led conversions (intentional)
    −24%Discount-led conversions (intentional)
    Average order value
    1.8×Average order value

    Anonymised under NDA. Metrics sourced from the client's own GA4 / BigQuery / HubSpot instance and reported as relative deltas against an explicit baseline window.

    Get in touch · Paris

    Talk to a senior operator, not a sales desk.

    Book a 20-minute call, or message on WhatsApp or LinkedIn — every channel reaches Sherif personally. Typical reply within 24h, Mon–Fri.

    BookBook a 20-min callChatWhatsAppConnectLinkedIn

    FAQ · Paris

    What Paris buyers ask first.

    Yes — luxury engagements account for measurement discretion, brand-equity protection and the long sales horizon characteristic of maisons. Performance KPIs are designed alongside brand-health metrics, not in opposition to them.

    Related

    Where Paris work connects.