Fractional CMO & Senior Digital Marketing Strategist

    New York · East Coast · US

    Fractional CMO for New York scale-ups.

    Senior marketing leadership for New York-headquartered B2B SaaS, fintech and DTC challengers — pipeline-first GTM with HubSpot / Salesforce RevOps integration and a weekly decision cadence with exec teams.

    • Fractional CMO New York
    • B2B SaaS SEO NYC
    • GEO consultant USA
    • Fintech marketing NYC

    Positioning · New York

    What you get with a New York engagement.

    • Operator track record across NYC SaaS, fintech and DTC — Series A through pre-IPO.
    • Pipeline-first GTM with HubSpot and Salesforce RevOps integration as a default, not an upsell.
    • AI-search and GEO playbook shipped per engagement so brand citations show up in ChatGPT, Perplexity and Gemini answers.
    • Weekly cadence overlap in ET with on-site sessions in Manhattan quarterly.

    Contact · US

    Same Name, Phone & Email — across every market.

    Case study · New York

    Series-C fintech · NYC-HQ

    Q2 – Q4 2024

    Fintech / Wealth-tech

    Challenge

    Outbound was flattening, brand was thin, and the board needed a defensible inbound engine before the next round.

    Approach

    • Pipeline-first GTM rebuilt on HubSpot + Salesforce with RevOps integration.
    • GEO playbook + AI-search visibility tracking deployed in parallel.
    • Editorial calendar prioritised proprietary research over thought-leadership filler.
    • Standing weekly cadence in 14:00–18:00 CET / 08:00–12:00 ET window.

    Results

    Inbound MQLs / month
    +240%Inbound MQLs / month
    Sourced ARR pipeline
    $3.1MSourced ARR pipeline
    AI-search brand citations
    AI-search brand citations
    CAC, blended
    −33%CAC, blended

    Anonymised under NDA. Metrics sourced from the client's own GA4 / BigQuery / HubSpot instance and reported as relative deltas against an explicit baseline window.

    Get in touch · New York

    Talk to a senior operator, not a sales desk.

    Book a 20-minute call, or message on WhatsApp or LinkedIn — every channel reaches Sherif personally. Typical reply within 24h, Mon–Fri.

    FAQ · New York

    What New York buyers ask first.

    Standing weekly cadence is scheduled between 14:00 – 18:00 CET (08:00 – 12:00 ET) so the client team works inside their normal business day. Async Loom + written decisions cover the rest of the week.