Fractional CMO & Senior Digital Marketing Strategist

    London · United Kingdom

    Fractional CMO for London scale-ups.

    Senior marketing leadership for London-headquartered B2B SaaS, fintech and challenger consumer brands — pipeline-first GTM, AI-search visibility and analytics-grade decision cadence with founders and exec teams.

    • Fractional CMO London
    • B2B SaaS SEO London
    • GEO consultant UK
    • Fintech marketing London

    Positioning · London

    What you get with a London engagement.

    • Operator track record across London SaaS, fintech, RegTech and DTC — Series A through pre-IPO.
    • UK GDPR + ICO consent expectations baked into the analytics layer.
    • AI-search and GEO playbook shipped per engagement so brand citations show up in ChatGPT, Perplexity and Gemini answers.
    • Weekly cadence in GMT/BST with on-site workshops in central London quarterly.

    Contact · GB

    Same Name, Phone & Email — across every market.

    Case study · London

    Series-C B2B SaaS · London-HQ

    Q4 2023 – Q3 2024

    RegTech / Compliance SaaS

    Challenge

    Brand was strong in the UK but invisible in EMEA expansion markets — and absent from AI-search citations entirely.

    Approach

    • GEO playbook deployed across 18 properties (docs, blog, customer stories).
    • AI-search citation tracking in ChatGPT, Perplexity and Gemini — weekly review.
    • Pipeline-first GTM with HubSpot rebuild + ICP-graded scoring.
    • Quarterly on-site workshops in central London with founders + VP Marketing.

    Results

    Organic pipeline (GBP), 12 months
    +220%Organic pipeline (GBP), 12 months
    AI-search citations / month
    9×AI-search citations / month
    CAC payback period
    −38%CAC payback period
    EMEA RegTech category share-of-voice
    Top 3EMEA RegTech category share-of-voice

    Anonymised under NDA. Metrics sourced from the client's own GA4 / BigQuery / HubSpot instance and reported as relative deltas against an explicit baseline window.

    Get in touch · London

    Talk to a senior operator, not a sales desk.

    Book a 20-minute call, or message on WhatsApp or LinkedIn — every channel reaches Sherif personally. Typical reply within 24h, Mon–Fri.

    BookBook a 20-min callChatWhatsAppConnectLinkedIn

    FAQ · London

    What London buyers ask first.

    Engagements are issued under the operator's primary entity with payment in GBP, EUR or USD per client preference. UK VAT handling and IR35-aware scoping are available on request for in-house client structures that require it.

    Related

    Where London work connects.