London · United Kingdom

    Fractional CMO for London scale-ups.

    Senior marketing leadership for London-headquartered B2B SaaS, fintech and challenger consumer brands — pipeline-first GTM, AI-search visibility and analytics-grade decision cadence with founders and exec teams.

    • Fractional CMO London
    • B2B SaaS SEO London
    • GEO consultant UK
    • Fintech marketing London

    Positioning · London

    What you get with a London engagement.

    • Operator track record across London SaaS, fintech, RegTech and DTC — Series A through pre-IPO.
    • UK GDPR + ICO consent expectations baked into the analytics layer.
    • AI-search and GEO playbook shipped per engagement so brand citations show up in ChatGPT, Perplexity and Gemini answers.
    • Weekly cadence in GMT/BST with on-site workshops in central London quarterly.

    Market · London

    How search works in London.

    London is one of the most competitive English SERPs in Europe. AI Overviews appear on many commercial queries, so being the cited source matters as much as ranking.

    Key industries

    • Fintech
    • Professional services
    • B2B SaaS
    • Media

    What local buyers expect

    • Expect benchmarks against agencies and in-house teams.
    • FCA-regulated sectors need compliant claims and clear disclosures.
    • UK English spelling and .co.uk / hreflang hygiene are basic requirements.

    Contact · GB

    Same Name, Phone & Email — across every market.

    Case study · London

    Series-C B2B SaaS · London-HQ

    Q4 2023 – Q3 2024

    RegTech / Compliance SaaS

    Challenge

    Brand was strong in the UK but invisible in EMEA expansion markets — and absent from AI-search citations entirely.

    Approach

    • GEO playbook deployed across 18 properties (docs, blog, customer stories).
    • AI-search citation tracking in ChatGPT, Perplexity and Gemini — weekly review.
    • Pipeline-first GTM with HubSpot rebuild + ICP-graded scoring.
    • Quarterly on-site workshops in central London with founders + VP Marketing.

    Results

    Organic pipeline (GBP), 12 months
    +220%Organic pipeline (GBP), 12 months
    AI-search citations / month
    9×AI-search citations / month
    CAC payback period
    −38%CAC payback period
    EMEA RegTech category share-of-voice
    Top 3EMEA RegTech category share-of-voice

    Anonymised under NDA. Metrics sourced from the client's own GA4 / BigQuery / HubSpot instance and reported as relative deltas against an explicit baseline window.

    Get in touch · London

    Talk to a senior operator, not a sales desk.

    Book a 20-minute call, or message on WhatsApp or LinkedIn — every channel reaches Sherif personally. Typical reply within 24h, Mon–Fri.

    BookBook a 20-min callChatWhatsAppConnectLinkedIn

    FAQ · London

    What London buyers ask first.

    Engagements are issued under the operator's primary entity with payment in GBP, EUR or USD per client preference. UK VAT handling and IR35-aware scoping are available on request for in-house client structures that require it.

    Related

    Where London work connects.