Fractional CMO & Senior Digital Marketing Strategist

    Austin · Texas · US

    Fractional CMO for Austin SaaS & dev-tooling.

    Senior marketing leadership for Austin B2B SaaS, fintech and developer-tooling scale-ups — community-led growth, AI-search visibility and measurable CAC payback, with a weekly decision cadence with founders.

    • Fractional CMO Austin
    • Developer marketing Austin
    • B2B SaaS SEO Texas
    • GEO consultant Austin

    Positioning · Austin

    What you get with a Austin engagement.

    • Operator track record across Austin SaaS, fintech and developer-tooling — Seed through Series C.
    • Community-led growth motions with measurable CAC payback, not vanity event spend.
    • AI-search and GEO playbook shipped per engagement so brand citations show up in answer engines.
    • Weekly cadence overlap in CT with on-site sessions in Austin quarterly.

    Contact · US

    Same Name, Phone & Email — across every market.

    Case study · Austin

    Series-B dev-tooling · Austin-HQ

    Q1 – Q3 2024

    Developer tooling / OSS

    Challenge

    Community was vibrant but commercially diffuse — no clean line from OSS adoption to qualified pipeline.

    Approach

    • Docs + OSS contributions treated as first-class pipeline assets.
    • Product-led signal scoring tied OSS adoption to enterprise warmth.
    • AI-search citations tracked weekly across AI engines.
    • Weekly CT cadence with founder + DevRel + RevOps.

    Results

    Self-serve to enterprise conversions
    +185%Self-serve to enterprise conversions
    Sourced ARR from OSS-led pipeline
    $2.4MSourced ARR from OSS-led pipeline
    AI-search brand citations
    6×AI-search brand citations
    CAC payback period
    −31%CAC payback period

    Anonymised under NDA. Metrics sourced from the client's own GA4 / BigQuery / HubSpot instance and reported as relative deltas against an explicit baseline window.

    Get in touch · Austin

    Talk to a senior operator, not a sales desk.

    Book a 20-minute call, or message on WhatsApp or LinkedIn — every channel reaches Sherif personally. Typical reply within 24h, Mon–Fri.

    BookBook a 20-min callChatWhatsAppConnectLinkedIn

    FAQ · Austin

    What Austin buyers ask first.

    Yes — developer-tooling GTM is treated as a content + community + product-led pipeline rather than an outbound-first motion. Docs, OSS contributions and proof-grade benchmarks are first-class deliverables.

    Related

    Where Austin work connects.